About Us
Case Studies:
Some examples of our work in different verticals.
Luxury Retail
Objective:Â To understand the special needs of top-spending consumers
Methodology: Focus Groups, One-on-One Interviews, Employee Interviews
Output: Store layout and signage were redesigned in order to appeal to the pace and style of top-spending consumers
Consumer Packaged Goods (CPG)
Objective: To understand the way beer shoppers react to language in ads for light beers
Methodology: Two bulletin boards of consumers
Output: Commonalities between light beer drinkers and non-drinkers in advertising perception restructured campaign ideas, and was sent for deeper testing that led to a new campaign
Pharmaceutical and Medical Supply
Objective: To understand the experience of end-stage patients of various diseases, in their experience during various imaging procedures for prominent imaging equipment manufacturer.
Methodology: Patient telephone interviews
Output: Client was left with actionable ideas to improve on the aesthetics of the imaging experience, to humanize patient experience, and help put patients at ease
Banking:
Objective: To understand how new products were being introduced to and perceived by consumers
Methodology: Employee Interview, Observation, Intercepts, Focus Group
Output: By understanding employees’ reaction to policy and change, we were able to understand how it was being presented to, and ultimately perceived by, consumers
Hospitality:
Objective: To understand awareness of the breakfast bar, and layout
Methodology: Intercept Survey, Observation, Secret Shopping
Output: Communication and signage suggestions were made to increase awareness of breakfast bar and help consumers understand how to navigate and interact with the space
NGO/Non-profit:
Objective: To understand the perceptions of eco-conscious consumers and company efforts to move toward sustainability
Methodology: Focus Groups (multi-national)
Output: Client was able to clarify message of commitment toward sustainability, in a way that attracted their target consumers, after further research-guided testing
Approach
Experience + Engagement + Plasticity + Sharp Analysis = Success
Leadership
David Warner
FOUNDER | LEAD RESEARCHER
BURKE AND RIVA TRAINED MODERATOR AND ANALYST
David founded Warner Insights in 2018 after a decade of industry experience. Throughout this time, he refined his skills as a lead moderator and incorporated a level of enthusiasm which is often absent in traditional qualitative research environments. Clients, colleagues and focus group participants alike have often described his approach to data collection in some of his studies, as sharp, as well as entertaining, and, where more appropriate, sensitive and comforting. As a researcher, no topic is too complex or heavy for David. As founder of Warner Insights, his goal is to create a meaningful dialogue between client and consumer to uncover meaningful insights.
